It all depends on what type of content, or industry the creator falls into. Differing from influencers on Instagram, influencers on TikTok can have as few as a couple of hundred followers, to as many as a couple of million. The great thing about TikTok is that users do not need to have a large following in order to get a lot of views, go viral, or be an influencer. TikTok influencers are users that create and share engaging content that resonates heavily with their audience and typically goes viral. That’s why TikTok influencer marketing is an opportunity for brands in 2023. Influencers are no longer just the accounts with the most followers, but those who represent niche interests and groups too. One type of content that seems to resonate with users is influencers. What you see while scrolling through your ‘For You page’ (FYP) may be completely different from what others see-and the more the channel becomes acquainted with your tastes, the better its algorithm understands what content resonates with you.
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